A High Level View of Hanford's Retail Climate 

Five Fast Facts

1. A diverse, young, and growing population*
   
   -Median age: 34.7
   -Median household income: $61,914
   -55% Latino, 31% White, 7% Black, 3% Asian, 4% other
   -2022 estimated population: 180,408
   -2027 estimated population: 190,566
   *Includes entire Hanford Custom Trade Area
   
   
2. Walmart a top 10 in CA
   
   -Mobile data collection shows that Hanford's Walmart is the 8th busiest in the state.
   -The store has an estimated 434,947 annual visits.
   -Data from Sitewise
   
   
3. Costco a regional draw
   
   -Mobile data collection shows that Hanford's Costco ranks 61 out of 124 CA stores in visits-an estimated 239,000 annually. 
   -The Hanford Costco has been open since 2016.
   -Data from Sitewise
   
   
4. A land of opportunity
   
   -Birmingham, Alabama-based Retail Strategies has identified the types of merchandise being purchased outside of Hanford's Custom Trade Area. Here are the top three "opportunity gaps."
   1. Clothing & Clothing Accessories 
   2. Building Material and Garden Equipment 
   3. Food Services and Drinking Places
   
   
5. An appetite for more amenities
   -More than 2,800 people participated in a food services and drinking places survey. Here's the restaurants they want the most:

   1. Olive Garden
   2. Chick-fil-A
   3. BJ's Restaurant & Brewhouse
   4. Yard House
   5. Cracker Barrel

Five Fast Facts (PDF)